Our Privacy Commitments
The cards below highlight our core privacy commitments. They are provided for ease of reference and do not replace the full legal text. Please read all sections of this Privacy Policy carefully.
Data Security
All personal data transmitted between your device and 12g555 servers is protected by industry-standard TLS/SSL encryption. We apply technical and organisational measures to prevent unauthorised access, disclosure or alteration of your data.
Minimal Data Collection
We collect only the personal data that is necessary to operate your account, process transactions, fulfil legal obligations and communicate with you. We do not collect data beyond what is required for these specified purposes.
No Unauthorised Sharing
We do not sell, rent or transfer your personal data to unauthorised third parties. Data may be shared with vetted service providers strictly for operational purposes, subject to binding data-processing agreements.
Your Rights Respected
You have the right to access, correct, request deletion of, and in certain circumstances object to or restrict the processing of your personal data. Contact our support team to exercise these rights.
Clear Retention Periods
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable legal, regulatory or compliance obligations. Retention periods are set out in this policy.
Transparent Cookie Use
We use cookies and similar technologies to operate the platform, improve your experience and support security functions. Our cookie practices are explained in full within this Privacy Policy and you may adjust non-essential cookies.
Your Data Rights at a Glance
As a data subject, you hold a number of rights regarding how your personal information is handled. Full details are provided in Section 10 of this policy.
Right to Access
Request a copy of the personal data we hold about you at any time by contacting our support team.
Right to Rectification
Request correction of any inaccurate or incomplete personal data held in your account records.
Right to Erasure
Request deletion of your personal data where it is no longer necessary or where consent is withdrawn, subject to legal retention obligations.
Right to Object
Object to certain types of processing, including direct marketing communications, at any time.
1 Introduction
12g555 ("we", "us", "our" or "the Platform") is an English-language online sports betting and casino information platform primarily serving users in Pakistan. We are committed to protecting the privacy and security of all personal data we process in connection with the operation of the 12g555 platform.
This Privacy Policy ("Policy") describes the categories of personal data we collect from users ("you", "your"), the purposes for which that data is processed, the basis on which processing is carried out, how long data is retained, and the rights you hold as a data subject. This Policy applies to all users who access the 12g555 website, create an account, use any service offered through the platform, or otherwise interact with us.
By using the 12g555 platform, you acknowledge that you have read and understood this Privacy Policy and that you consent to the collection and processing of your personal data as described herein, where consent is relied upon as the lawful basis for processing. Where other lawful bases apply, your use of the platform indicates your awareness of the processing activities described.
2 Definitions
For the purposes of this Privacy Policy, the following definitions apply:
- "Personal Data" means any information relating to an identified or identifiable natural person ("data subject"), including but not limited to name, email address, date of birth, payment information and device identifiers.
- "Processing" means any operation performed on personal data, including collection, storage, use, disclosure, deletion or any other handling of that data.
- "Data Controller" means the entity that determines the purposes and means of processing personal data — in this case, 12g555.
- "Data Processor" means a third party that processes personal data on behalf of the Data Controller under a binding data-processing agreement.
- "Cookies" means small text files stored on your device by a website to retain information about your session, preferences and behaviour.
- "KYC" means Know Your Customer — the identity verification process required for regulatory and security compliance.
- "User" / "you" means any natural person who accesses or uses the 12g555 platform.
3 Data Controller
12g555 acts as the Data Controller in respect of personal data collected through the platform. As Data Controller, we are responsible for determining the purposes for which personal data is processed and for ensuring that processing is carried out in a manner that is lawful, fair, transparent and compliant with applicable data protection obligations.
Email: [email protected]
(Plain text only — do not click a link. Type this address directly into your email client.)
4 Data We Collect
We collect personal data across the following categories depending on the nature of your interaction with the platform:
| Data Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC/passport number, nationality | Account registration, KYC verification, age check |
| Contact Data | Email address, telephone number, residential address | Account communications, support, regulatory notices |
| Financial Data | Payment method details, transaction history, PKR balances | Deposit/withdrawal processing, AML compliance, fraud prevention |
| Technical Data | IP address, browser type, device identifiers, operating system | Platform security, fraud detection, session management |
| Usage Data | Pages visited, games played, bet history, session duration | Platform improvement, responsible gambling monitoring, analytics |
| Communications Data | Support chat records, email correspondence | Customer service, dispute resolution, compliance records |
| Verification Documents | CNIC images, passport scans, proof of address, payment proofs | KYC/AML compliance, regulatory obligations |
We do not collect sensitive categories of personal data (such as health data, racial or ethnic origin, religious beliefs or biometric data) unless strictly required by a regulatory obligation, and only with your explicit consent where such a requirement applies.
5 How We Collect Your Data
We collect personal data through the following channels:
- Direct interactions — data you provide when registering an account, completing KYC, making deposits or withdrawals, contacting support or participating in promotions;
- Automated technologies — data collected automatically when you access the platform, including cookies, server logs, IP address data and device fingerprinting for security purposes;
- Third-party verification providers — identity and address verification data received from vetted KYC/AML service providers during the account verification process;
- Payment processors — transaction confirmation data received from payment intermediaries when you deposit or withdraw funds;
- Publicly available sources — data sourced from public records or credit reference agencies where required for fraud prevention or compliance purposes.
6 Lawful Basis for Processing
We process your personal data on the following lawful bases, which vary depending on the processing activity:
- Contractual necessity — processing required to perform our contract with you, including account administration, transaction processing and support services;
- Legal obligation — processing required to comply with applicable legal, regulatory and AML/KYC obligations;
- Legitimate interests — processing necessary for our legitimate business interests, including fraud prevention, platform security, analytics and responsible gambling monitoring, where those interests are not overridden by your rights and freedoms;
- Consent — processing based on your explicit consent, including optional marketing communications. You may withdraw consent at any time without affecting the lawfulness of prior processing.
7 How We Use Your Data
We use the personal data we collect for the following purposes:
- To create and administer your 12g555 account;
- To verify your identity and age in accordance with KYC/AML requirements;
- To process deposits, withdrawals and related financial transactions in PKR;
- To detect, investigate and prevent fraud, money laundering and other prohibited conduct;
- To deliver, maintain and improve the platform and its features;
- To monitor and enforce responsible gambling commitments, including identifying patterns that may indicate problem gambling;
- To communicate with you regarding your account, transactions, promotions and platform updates;
- To respond to support requests, complaints and regulatory enquiries;
- To comply with applicable legal and regulatory obligations;
- To generate anonymised analytics for platform performance and improvement purposes.
We do not use personal data for automated individual decision-making that produces significant legal or similarly significant effects, unless required by law or with your explicit consent.
8 Data Sharing & Third-Party Transfers
We do not sell, rent or trade your personal data to or with unauthorised third parties under any circumstances. We may, however, disclose personal data to the following categories of recipients where strictly necessary:
- KYC/AML Verification Providers — specialist identity verification services engaged to process document verification and identity checks;
- Payment Processors — payment intermediaries required to facilitate deposit and withdrawal transactions. References to payment services such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah are provided as Pakistan payment context only and do not imply endorsement or partnership;
- Technology Service Providers — cloud infrastructure, security and platform hosting providers operating under binding data-processing agreements;
- Regulatory and Law Enforcement Authorities — where we are legally required to disclose data by applicable law, court order or regulatory demand;
- Professional Advisers — legal, accounting and compliance advisers bound by professional confidentiality obligations.
All third-party data processors engaged by 12g555 are required to process personal data only in accordance with our documented instructions and to maintain appropriate technical and organisational security measures.
9 Data Retention
We retain personal data only for as long as is necessary to fulfil the purposes set out in this Policy or as required by applicable legal, regulatory or compliance obligations. Our retention approach is as follows:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account & Identity Data | Duration of account plus minimum 5 years post-closure | Legal/AML/KYC obligation |
| Financial & Transaction Data | Minimum 5 years from transaction date | AML/financial record-keeping obligations |
| KYC Verification Documents | Minimum 5 years post-account closure | Regulatory compliance |
| Support Communications | 3 years from last interaction | Dispute resolution, legitimate interest |
| Marketing Preferences | Until consent is withdrawn | Consent |
| Technical & Usage Data | Up to 13 months from collection | Platform security, analytics |
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised. Where anonymisation is applied, the resulting data may be retained indefinitely for aggregate analytical purposes as it no longer constitutes personal data.
10 Your Rights as a Data Subject
Subject to applicable law and any overriding legal obligations (including AML/KYC retention requirements), you have the following rights in respect of your personal data held by 12g555:
- Right of Access — you may request confirmation of whether we hold personal data about you and, if so, a copy of that data together with supplementary information about how it is processed;
- Right to Rectification — you may request correction of any inaccurate or incomplete personal data held on your account;
- Right to Erasure — you may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where you withdraw consent (where consent was the basis for processing), or in other prescribed circumstances — subject to overriding legal retention obligations;
- Right to Restriction of Processing — you may request that we limit how we use your data in certain circumstances, such as where you contest its accuracy or where processing is unlawful;
- Right to Data Portability — where processing is based on consent or contractual necessity and carried out by automated means, you may request a copy of your data in a structured, commonly used and machine-readable format;
- Right to Object — you may object to processing based on our legitimate interests, including profiling, and to the processing of your data for direct marketing purposes at any time;
- Right to Withdraw Consent — where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
To exercise any of the above rights, please contact our support team at [email protected]. We will respond to verified requests within a reasonable timeframe, typically within 30 calendar days. We may require proof of identity before processing a data subject request to prevent unauthorised access to account information.
11 Cookies & Tracking Technologies
12g555 uses cookies and similar tracking technologies (such as web beacons and local storage) to operate the platform effectively, maintain session security, improve user experience and support platform analytics. We use the following categories of cookies:
- Strictly Necessary Cookies — essential for the platform to function correctly. These cookies enable core functions such as user authentication, session management and security. They cannot be disabled without impacting platform functionality;
- Functional Cookies — used to remember your preferences and settings, such as language and display configurations, to improve your experience on the platform;
- Analytics Cookies — used to collect aggregated, anonymised information about how users interact with the platform. This data is used to improve platform performance and user experience;
- Security Cookies — used for fraud detection and account security purposes, including identifying unusual access patterns or suspicious activity.
We do not currently use third-party advertising or behavioural tracking cookies. Where this changes, this Policy will be updated and users will be notified.
You can adjust your browser settings to refuse or delete cookies; however, disabling strictly necessary cookies will impair your ability to use the platform and may prevent access to your account. Platform functionality may be reduced if non-essential cookies are disabled.
12 Children's Privacy
The 12g555 platform is strictly intended for adults aged 18 or over — or the higher minimum age required by the applicable operator/license jurisdiction. We do not knowingly collect, process or retain personal data relating to individuals under the applicable minimum age.
If we become aware that personal data has been submitted by or relates to a minor, we will take immediate steps to delete that data and close the associated account. Age verification is applied as part of the KYC process to enforce this restriction.
13 Security Measures
We apply a range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration or destruction. These measures include:
- TLS/SSL encryption for all data transmitted between your device and our servers;
- Encrypted storage for sensitive data including identity documents and financial information;
- Access controls and role-based permissions limiting staff access to personal data to those with a documented operational need;
- Regular security assessments and vulnerability monitoring;
- Fraud detection systems monitoring for unusual account and transaction patterns;
- Incident response procedures in place for data breach identification, containment and notification.
While we take all reasonable steps to protect your data, no method of internet transmission or electronic storage is completely secure. We cannot guarantee absolute security but are committed to maintaining and improving our security practices continuously.
You play an important role in keeping your account secure. You are responsible for maintaining the confidentiality of your login credentials and for notifying us promptly at [email protected] if you suspect any unauthorised access to your account.
14 Pakistan Context & Payment References
12g555 is an English-language platform designed to serve users in Pakistan. All balance and transaction figures are displayed in Pakistani Rupees (PKR). The following Pakistan-specific points are noted in relation to data processing:
- We may process data in connection with payment channels familiar to Pakistani users, including references to Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah. These references are provided for user context only and do not constitute endorsement, affiliation or financial-institution partnership;
- 12g555 does not claim any approval, authorisation or endorsement from the Government of Pakistan, the PTA, the State Bank of Pakistan, any Pakistani provincial authority, or any Pakistani financial institution in connection with data processing activities;
- Pakistani data protection law is evolving. 12g555 operates in accordance with the data protection obligations of its licensing jurisdiction and applies internationally recognised data protection standards;
- Users in Pakistan should be aware that the applicable local legal framework may affect their rights in relation to data processed on the platform. This Policy does not constitute legal advice.
15 Amendments to This Policy
12g555 reserves the right to amend, update or replace this Privacy Policy at any time to reflect changes in applicable law, regulatory guidance, our data processing activities or platform features. Where changes are material, we will provide reasonable notice via the platform or by email to your registered address. The effective date of the current version is displayed at the top of this page.
Your continued use of the 12g555 platform following publication of a revised Privacy Policy constitutes your acknowledgement of the updated Policy. We encourage you to review this page periodically to stay informed of how we protect your personal data.
16 Contact Us
If you have any questions, concerns or requests regarding this Privacy Policy or the processing of your personal data, please contact our support team using the details below. We are committed to addressing all data-related enquiries promptly and transparently.
Email: [email protected]
(Plain text address — do not use a mailto link. Type directly into your email client.)
Support Hours: 24 hours a day, 7 days a week
Primary Language: English (Urdu assistance available on request via live chat)
Response Timeframe: We aim to respond to all data-related requests within 30 calendar days of receipt. Complex requests may require additional time, in which case we will notify you of the anticipated timeline.
For general platform support, responsible gambling guidance or account queries, please also visit our FAQ page which covers common questions in detail.
Questions About Your Data or Account?
Our FAQ covers the most common questions about accounts, privacy and data rights. You can also visit the 12g555 homepage to explore our full sports betting and casino offering — all displayed in PKR and tailored for Pakistani users.
18+ Only. Gambling involves risk. Please gamble responsibly. Local laws may restrict gambling — understand applicable law before participating.